Propaganda in Advertising

SCAPEGOATING AND DICTAT PROPAGANDA
This advertisement for the United States Navy uses Scapegoating, a method used to assign guilt to a certain group of individuals (men in this case), and the Dictat method, hoping to simplify the decision of joining the Navy by eliminating other choices. It uses an example of a woman who is not allowed to join the navy and uses her as an instigator to enforce the role of patriarchy. The slogans, "Be and Man and Do It" and "Gee! I wish I were a man!," aim to show men the privilege they have in their ability to join the Navy. It assigns a certain amount of guilt to their conscience. The Dictact method is enforced with the ad's expression that woman are attracted to and admire men who join the navy. 

GLITTERING GENERALITY PROPAGANDA

This Macy's advertisement claims that you can "find your magic" in their stores, whether it be through their products or a new holiday dress. The slogan is emotionally and aesthetically appealing, but does not say what the "magic" is or show any representation of what they are aiming to sell. It is also using an attractive woman to sell their brand rather than any of their products. It is a subtle form of propaganda often used in consumer advertising.