CONCEPT
Fitness4U is a new magazine specifically catered toward female college students who want to read about news ways to stay in shape, eat healthy, and maintain overall health during college. The "U" in the title is an abbreviation for "U"niversity.
While most magazines use well known models in their pages, Fitness4U will only use real college students to remain as relateable to out key demographic as possible! When college women see other women in college staying in shape while managing school, they will be more inspired to read the stories in our magazine.
It will contain exercises to do at home or in your dorm, ways to balance a healthy lifestyle with school, healthy recipes that are easy to make, affordable advertisements for fitness wear, and articles from real college women.
READERS
This new magazine's key demographic is women in college aged 18-26. It may be more attractive toward college students in a university setting who are living on their own.
It is also aimed toward those interested in fitness, wellness, and cooking. The main demographic income varies, but is aimed to women on a generally low college budget.
It may attract students who are looking to avoid the "Freshmen 15," lose or gain weight, tone up, manage their weight, and see their peers (real everyday women) in a magazine.
COMPETITORS
Fitness4U's competitors include popular fitness magazines SHAPE, Fitness, and upcoming online magazine Fiterazzi. While these magazines all highlight important points about fitness and health, none of them are specifically targeted to college students.
Also, Fitness4U differs because it is written and developed by college students throughout America. This will attract women in college because they will be getting advice and inspiration from students just like them.
ADVERTISERS
1. University, College, and Local gyms and fitness centers
2. Fitness clothing stores (Lululemon, Nike, PINK)
3. University town grocery stores (Trader Joe's, Safeway, Whole Foods)
4. Local fitness events (Zumba, Yoga)
5. College student government bodies
HIGHLIGHTED ARTICLES
"Balance Studying for Midterms and Daily Workouts": A guide to staying active while studying for midterms and how to have a proper school and health life balance
"What You Really Need to Succeed": An overview of the essentials needed to balance out all aspects of college life
"Comfort Fall Foods: Dorm Ready": A collection of easy to make dorm recipes for the fall season
"Affordable Activewear: Perfect for cooling temps!": Article that features affordable active wear for college students on a budget
"How 5 REAL University Students Improved their Health in College": Stories from 5 women across America who have improved their health while in college and tips on how they did it
Clever Title! This speaks to a very specific demographic but i think being edited and written by REAL college students will create a loyal following who feeds off your relatable content. That comment about the 'freshman 15' is all to real and i've seen first hand the emotional struggle of college students concerned with their health habits. I think this was one of my favorite magazine proposals because everything your magazine stands for is 'in' right now. Fitness, health, the youth and education all go hand in hand with each other! Your journalism experience is obvious after reading this post. well done! see you tuesday!
ReplyDeleteLOVE THIS! The title was brilliant, and like Shane said, it's all very 'in" right now. I pray that when I go away to school there's a magazine like this!! You captured all aspects of health: exercise, eating, staying balanced emotionally and doing all of these efficiently! 100% would pick up and buy.
ReplyDeleteYour magazine proposal looks really professional because of your concept. Your title is catchy but your ideas for the article is far more better than just "the title". Because this is a college fitness magazine all the students will definitely be attracted to this for seeking tips. "Balance Studying for Midterms and Daily Workouts" this would be the best article according to me. Keep it up!
ReplyDeleteThis is such a great magazine proposal Kayla. The title itself is so creative as well as an innovative way to intrigue readers to be drawn into what your magazine consists of. I love the idea of having a magazine so specific to a certain audience (females in college). I would absolutely pick up and buy this!
ReplyDeleteGood idea, target demographic. Is it a national magazine with local ads? You could hire college students to sell the local ads.
ReplyDelete